Student Video Analysis;

As part of my research and planning I wanted to watch another students music video to give me some ideas of what would look good within my own music video. I watched this one which was "Beautiful" by "Akon". It stars 3 males who are all performers within the video.

I like the way there different shots which show them singing in different locations. This brings variety to the music video and helps to keep the audience entertained, this I feel would be a good thing to have in my music video. Although my locations would be slightly different as my genre is Hip-Hop and theirs is .... I also like the way different shots used, a long shot, a close up and a mid shot all add to this variety within the video. One thing I would say which is negative is the way the shots are positioned could of been more interesting maybe using a low angle or high angle shot depending on how confident they are. As I plan to use a Hip-Hop video I believe my performers would be confident, so maybe I could use a low angled shot to show confidence.

Within this video there is also some cutaways of them in a "club" singing. I think that this is a really good idea but I would want to make my club scene look more realistic so making it all blacked out with better lighting, for example strobe lighting.

I would also have more people in my club scene to make the club look busy and lively, as the aim of a music video is to promote the single so having a club full of people shows that this is a popular song which can be enjoyed. Having only the performers in the club I feel sends out the wrong message to people and is not the way I would want to present this scene.

Their performances throughout this video I feel does not directly address the type of audience the song is aiming at. They are more "boyish" for example in one scene one of the performers is wearing a Liverpool shirt. This gives off the impression of a typical lad who likes to watch football and slob around, which does not link with the lyrics in the song. They do not use many props, only a cider can, which again gives the impression of a teenage yob.

 I feel overall this video has some aspects which are inventive but I would look to develop these ideas and make them more realistic and professional than they are.