Pop Star Theory;
The terms "pop star" and "pop performer" have become interchangeable - strictly speaking, in media terms they are not the same thing. The study of the stars as media tests/components of media texts demands that the distinction to be made between those who are simply known for performing pop music and those who are known for being pop stars, who have an identity of persona which is not restricted just to their musicianship.
One of the reasons so many pop performers are described as pop stars is that they are quickly promoted to this status by their management. This is easily done courtesy of a few judiciously placed stories, a famous boyfriend/girlfriend, attendance at premieres/parties and a feature in NOW magazine. It can be easy to forget about the music in the light of the outfits or love affairs. These are some who appear to leapfrog the performer stage entirely, but they do have to go through it.
However a true pop star does have a lasting significance, and has "brand awareness" amongst a wider market over a period of time. Many of the so-called pop stars thronging the pop forty have not made a sufficient sociological or cultural impact to be classified as true stars.
This was one of our main options as a song and the style of the video as there is a lot of short takes. Another thing that I like about the video is that it follows the singer throughout the day from morning to night. There is a lot of random cut aways throughout the video this makes the video more interesting. I also like the way that there is a shot of a lot of people dancing around this could be a good idea for our video. This video mainly focuses on one person who is the singer in the words of Dyer "stars are commodities produced and consumed on the strength of their meanings" meaning that they are played to their strengths which would help more people watch the video.
This song mainly fits into the type of video we were initially looking at doing as it is very fast tempo which would fit into the short sharp takes that I thought would be a good idea as it makes the audience more interesting. One our main shot which i think would be a good idea would to have a shot of a lot of people dancing this song would be good as it fits in well with the song and also the video shows the same ideas.
This song contrasts greatly with our first two options, although I have many ideas which would fit in well with this song, mainly having a boy and girl falling in love maybe on a beach. I also like the tempo of the song as it relates to the kind of genre I think would work with this song.
The video starts in black and white which gives a different feel to a music video and also helps to create impact as soon as the colours show up on the screen. The writing I think is very effective as it is very colourful and different fonts for each word this makes the audience more interested in the video and also makes the video seem a lot faster pace. In this video the artists are made to be dancing an stood on top of a police car as Dyer says "a star is an image not a real person that is contructed.
In the video "Buzzin" there is many impact points within the video this is shown by the short takes which change as the song changes tempo. if we were to do an up tempo song I think this would be a good idea as it would add impact and also gives the music video more interesting shots. There is also special effects used which creates the same effects.
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