Friday, 20 January 2012
Wednesday, 4 January 2012
Evaluation Q3 - What have you learned from your audience feedback?
Firstly I created a questionnaire which I used near the start of the coursework. This questionnaire allowed me to find out what people around the age range of 16-18 like to see in a music video and type of music they like. I got very good feedback which allowed me to create graphs and get a percentage of each question. I found that most people liked Hip-Hop and R&B music and this is where my idea of doing a Hip-Hop song came from. I began to discover that although most people preferred a Hip-Hop video they wanted a story or structure to the video. However, I decided against this as I wanted to make my music video quick and up tempo with lots of dancing and movement. One of the main questions in my first questionnaire was "what do you expect to see in a music video?" The results showed that most people said they would prefer to see varied shots and the artist singing. This is why I decided to research different shots which I could use -
"Taking into account the questionnaire results I decided to do a song which is up-tempo mainly being R&B and Pop. With a target audience of 16-18 year old's. The results that I received were mainly by girls this has effected the way that I have created the story board. Also because of the story board I thought it would be a good idea to add a story to the song which runs throughout as most people who finished the questionnaire said they would prefer a narrative included. This may be because it makes the video more interesting and helps the audience to stay engaged in it. Just a simple idea of having a boy and a girl attracted to each other. This would also be good as the majority of the people who fed back were girls and they like romance".
My second questionnaire was aimed directly towards my target audience. The results showed what usual conventions of a Hip-Hop video people would expect and/or like to see. Dancing was the highest one with four people saying they would expect to see it in a Hip-Hop video this relates to my storyboard which has a lot of dancing throughout the video. Therefore I made sure that I had lots of dancing throughout my video. The majority of the people who filled out this questionnaire said that they would prefer the video to follow the conventions of the genre of the song. This helped me to think of different cutaways that I could use in my video of the conventions of a Hip-hop song for example champagne and cars which are cutaways that I tried out. I used champagne cut aways as they fitted in with my music video where as the car shots didn't work out properly because of technical issues. The majority of the people who filled in the questionnaire said that they would rather watch a music video which has both narrative and performance elements in. This has been used in my research as I decided to have the main performer performing in different places throughout the video and also to have different dancers throughout.
Formative feedback;
Throughout the construction process of my video I showed my video to my peers. I received a lot of good feedback which was both positive and negative. One negative comment I received which really helped me was that I needed to as some cut aways, as at this point I didn't have any, although I wanted to keep my video simple with just the artists performing and people dancing I realised I should have a couple of cutaways to make parts of the video different and keep it interesting. Another piece of feedback I received was that the part where the writing came up saying "Pass Out" didn't look very professional. I personally felt that this also added something to the video and helped to keep the continuity of the writing throughout. I changed it slightly so that the opacity of the writing was around 60% this made it so you could still see the background image through the writing. I felt that this gave it a bit more style and kept it simple but effective.
Sharing my video in different ways;
Facebook -
After I finished my video I decided to post it on my Facebook to see if anyone would give any feedback; good and bad. I posted it saying I would appreciate good and bad feedback. I got a very good a response overall. Most of my friends said that it was really professional. One person said that I should of changed the writing that said "hello, hola and bonjour" as it looked unprofessional compared to the other titles, this was the only negative comment to do with titles I received on Facebook.
People who liked my video;
Girls - 15
Boys - 9
They are also all around the same age range 16-19 this is the age range which I was targeting my video at so I feel that this was very helpful.
This maybe shows me that my video attracts girls more than boys. I think this could be because it has male artists in it who are good looking and one way I have developed the conventions of a regular Hip-Hop video is that I haven't got girls dancing in sexualised
Third questionnaire;
After finishing my digipak
This questionnaire was based around my magazine advert. I created this for the same reason as the digipak one. I just felt that it was important to have feedback from all three of my products and then analyse what I would of done different across all three products as I feel my products are all equally as important in promoting the artist and promoting the song.
I also created a questionnaire based around my digipak, this was basically asking the same sorts of questions as the other two; how did it fit in with the genre, do you think it looks like a real media product etc... I also wanted to find out from this questionnaire whether my digipak had brand identity with the two other products I felt this was important as if all of the products don't match and do not have continuity then they do not relate to each other and are not as easily recognisable.
YouTube;
After finishing my video I decided to post it on YouTube, as this allowed me to be able to post my final video on my blog and explain parts of it for my evaluation questions. Another reason why this was a good idea was that I was also able to post it on my facebook and ask for feedback:
Most of the feedback I received on my video on YouTube was helpful. The main point that was put across was that I could of used more cutaways throughout this was the same as the feedback off my facebook. I received one comment which I decided to discard after looking at some of the work he had published on YouTube as it was apparent he had no experience with this kind of work. Clarkamedia said that they liked the use of titles at 0:47 which is where they say "charge now" I personally think this is the best text cutaway I have as it looks more professional like "All of the Lights" video.
Overall feedback from my music video;
After reviewing all of the feedback I received there were many aspects which I was pleased about, one of them being that everyone said that the video was very professionally edited and fitted in with the pace of the video. This was the exact thing I was looking at achieving so being able to see people saying this was very pleasing for me. Another piece of good feedback I received was that the writing shots also looked very professional. I was looking at creating writing shots like that on "All of the Lights" video and I feel that I achieved this with some of the writing shots. One thing that was negative feedback to do with the writing was that the writing which appears every time Tinie Tempah says "pass out" was to jarring I tend to disagree with this also I can understand why some people may think this, also I wanted my video to stand out and be "in your face" so I feel these shots help to achieve that. The main negative comments which I received throughout sharing my music video was that I should of added in more cutaways as the shots of the performer becomes a bit repetitive. I totally agree with this and I would do this differently if I was to do it again. I wanted to keep the video clean and simple but I think a few more cutaways of different conventions of Hip-Hop video's like cars, girls etc would of worked really well and given a different image to the video rather than it just being the performer and shots of a club. I also think that I could of had the performer singing in the club with people dancing behind him as this keeps the continuity to the video and also gives the video a narrative, which is what I feel my video lacks.
Overall feedback from my ancillary tasks;
After reading through my questionnaire results and talking to many different people about my ancillary task. I found that the majority of the people only had good things to say about them. They said that there was clear signs of brand identity throughout my products, this was probably the main reason I think why they worked so well. I used black, white and red on the CD cover and the magazine advert I felt that this would work best as my whole video is basically black, white and red again to add to the brand identity of my products. One piece of positive feedback I received was that the pictures of the artists were really good their pose and stance. I agree but I think if I was to redo my magazine and CD cover again I would probably ask my actors to stand how I wanted and take a picture instead I cut them from the green screen so although I really like the way they have turned out the pictures are not as sharp and clean cut as I would of liked.
- Handheld
- Three way shot
- Mid shot
- Close up
- Long shot
"Taking into account the questionnaire results I decided to do a song which is up-tempo mainly being R&B and Pop. With a target audience of 16-18 year old's. The results that I received were mainly by girls this has effected the way that I have created the story board. Also because of the story board I thought it would be a good idea to add a story to the song which runs throughout as most people who finished the questionnaire said they would prefer a narrative included. This may be because it makes the video more interesting and helps the audience to stay engaged in it. Just a simple idea of having a boy and a girl attracted to each other. This would also be good as the majority of the people who fed back were girls and they like romance".
My second questionnaire was aimed directly towards my target audience. The results showed what usual conventions of a Hip-Hop video people would expect and/or like to see. Dancing was the highest one with four people saying they would expect to see it in a Hip-Hop video this relates to my storyboard which has a lot of dancing throughout the video. Therefore I made sure that I had lots of dancing throughout my video. The majority of the people who filled out this questionnaire said that they would prefer the video to follow the conventions of the genre of the song. This helped me to think of different cutaways that I could use in my video of the conventions of a Hip-hop song for example champagne and cars which are cutaways that I tried out. I used champagne cut aways as they fitted in with my music video where as the car shots didn't work out properly because of technical issues. The majority of the people who filled in the questionnaire said that they would rather watch a music video which has both narrative and performance elements in. This has been used in my research as I decided to have the main performer performing in different places throughout the video and also to have different dancers throughout.
Formative feedback;
Throughout the construction process of my video I showed my video to my peers. I received a lot of good feedback which was both positive and negative. One negative comment I received which really helped me was that I needed to as some cut aways, as at this point I didn't have any, although I wanted to keep my video simple with just the artists performing and people dancing I realised I should have a couple of cutaways to make parts of the video different and keep it interesting. Another piece of feedback I received was that the part where the writing came up saying "Pass Out" didn't look very professional. I personally felt that this also added something to the video and helped to keep the continuity of the writing throughout. I changed it slightly so that the opacity of the writing was around 60% this made it so you could still see the background image through the writing. I felt that this gave it a bit more style and kept it simple but effective.
Sharing my video in different ways;
Facebook -
After I finished my video I decided to post it on my Facebook to see if anyone would give any feedback; good and bad. I posted it saying I would appreciate good and bad feedback. I got a very good a response overall. Most of my friends said that it was really professional. One person said that I should of changed the writing that said "hello, hola and bonjour" as it looked unprofessional compared to the other titles, this was the only negative comment to do with titles I received on Facebook.
People who liked my video;
Girls - 15
Boys - 9
They are also all around the same age range 16-19 this is the age range which I was targeting my video at so I feel that this was very helpful.
This maybe shows me that my video attracts girls more than boys. I think this could be because it has male artists in it who are good looking and one way I have developed the conventions of a regular Hip-Hop video is that I haven't got girls dancing in sexualised
Third questionnaire;
After finishing my digipak
This questionnaire was based around my magazine advert. I created this for the same reason as the digipak one. I just felt that it was important to have feedback from all three of my products and then analyse what I would of done different across all three products as I feel my products are all equally as important in promoting the artist and promoting the song.
YouTube;
After finishing my video I decided to post it on YouTube, as this allowed me to be able to post my final video on my blog and explain parts of it for my evaluation questions. Another reason why this was a good idea was that I was also able to post it on my facebook and ask for feedback:
Most of the feedback I received on my video on YouTube was helpful. The main point that was put across was that I could of used more cutaways throughout this was the same as the feedback off my facebook. I received one comment which I decided to discard after looking at some of the work he had published on YouTube as it was apparent he had no experience with this kind of work. Clarkamedia said that they liked the use of titles at 0:47 which is where they say "charge now" I personally think this is the best text cutaway I have as it looks more professional like "All of the Lights" video.
Overall feedback from my music video;
After reviewing all of the feedback I received there were many aspects which I was pleased about, one of them being that everyone said that the video was very professionally edited and fitted in with the pace of the video. This was the exact thing I was looking at achieving so being able to see people saying this was very pleasing for me. Another piece of good feedback I received was that the writing shots also looked very professional. I was looking at creating writing shots like that on "All of the Lights" video and I feel that I achieved this with some of the writing shots. One thing that was negative feedback to do with the writing was that the writing which appears every time Tinie Tempah says "pass out" was to jarring I tend to disagree with this also I can understand why some people may think this, also I wanted my video to stand out and be "in your face" so I feel these shots help to achieve that. The main negative comments which I received throughout sharing my music video was that I should of added in more cutaways as the shots of the performer becomes a bit repetitive. I totally agree with this and I would do this differently if I was to do it again. I wanted to keep the video clean and simple but I think a few more cutaways of different conventions of Hip-Hop video's like cars, girls etc would of worked really well and given a different image to the video rather than it just being the performer and shots of a club. I also think that I could of had the performer singing in the club with people dancing behind him as this keeps the continuity to the video and also gives the video a narrative, which is what I feel my video lacks.
Overall feedback from my ancillary tasks;
After reading through my questionnaire results and talking to many different people about my ancillary task. I found that the majority of the people only had good things to say about them. They said that there was clear signs of brand identity throughout my products, this was probably the main reason I think why they worked so well. I used black, white and red on the CD cover and the magazine advert I felt that this would work best as my whole video is basically black, white and red again to add to the brand identity of my products. One piece of positive feedback I received was that the pictures of the artists were really good their pose and stance. I agree but I think if I was to redo my magazine and CD cover again I would probably ask my actors to stand how I wanted and take a picture instead I cut them from the green screen so although I really like the way they have turned out the pictures are not as sharp and clean cut as I would of liked.
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