Analysis of a magazine advert;

I am going to reseach and analysis three magazine adverts that are advertising an album of the same genre as mine. This will give me some inspiration for creating my own advert. The advert not only has to appeak to the target audience but need to be striking and enticing so that they would want to buy the album.

Usual conventions of magazine adverts;

•Record label
•Pictures of the artist
•Website
•Name of Artist
•Name of the song/artist
•Logo's e.g. Itunes
•Release date

As this magazine advert is genre specific and fits in with the genre of my music video. The first thing that strikes me about this advert is the colours used; black, white and red. This instantly makes you more attracted to the poster as the red stands out against the background. The text used on this magazine advert is very bold and also in capitals this portrays Jay-Z personality as being bold and confident. This also makes the titles stand out and make more of an impression on the advert. The magazine advert also has the impression of a very organised feel, as all the titles and the image are central to the page. The image of the engine which is made up of musical instruments I think is very artistic and makes the advert more interesting. The advert has a release date and the title of the album, the name of the artist and the production company. But unusually doesn't have a picture of the actual artist on it. I think this adds to the mystery to the album and makes it seem like something that is unknown. This magazine advert has given me many ideas for my own, as I feel that it works really well because it is very plain and simple with only a few colours used which make it stant out even more. These are also the colours that I want to use on my magazine advert.