Analysis of a magazine advert;

I am going to research and analysis three magazine adverts that are advertising an album of the same genre as mine. This will give me some inspiration for creating my own advert. The advert not only has to appeal to the target audience but need to be striking and enticing so that they would want to buy the album.

Usual conventions of magazine adverts;

•Record label
•Pictures of the artist
•Website
•Name of Artist
•Name of the song/artist
•Logo's e.g. Itunes
•Release date

I have decided to analyse this magazine advert which is an advert for Rhianna's new album Rated R which was released in November 2009. The advert uses black and white with red writing this is the first thing that grabs my attention on this magazine advert. This is because red stands out. I feel that it works really well on this cover as she is seen to be stern and confident as she is looking at the camera, and is almost in your face. The writing has the same effect. This is why I decided to use the red writing on my magazine advert. The layout has the writing at the bottom, as the main focus of this advert is the artists face. Having "Russian Roulette" and "Hard" being displayed at the bottom in red could be because they were the biggest and the most well known tracks on the CD at the time. I think writing at the top works best with a new and upcoming artist as onlookers might not know the artists face but might recognise the song title or the colours used on the magazine advert to be the same as the video and CD cover. This is why I made sure all of my products matched. I think is advert is also interesting because it is very mysterious, the background is very dark and the fact she is covering one eye with her hand could show that she is hiding something, like there could be a mystery to this album. This could show that she is being more daring towards the type of music on her album compared with previous albums which are colourful, it could also be because she wants people to take her seriously as a singer than just a "pop" singer. On this magazine advert it displays two songs which are featured on the album, this is to sell the CD and showing well known songs which are on the CD allows and it also allows people to know that. The top of this advert is exactly the same as the CD cover it seems to have a rip across the bottom, which then displays the information about the CD. This advert to me seems to develop and challenge the conversions than it does fit in with them. This seem more of a rock like genre advert.