This digipak is very dark and mysterious around the artist. This allows us to be able to focus all our attention onto the artist which is central of the cover. She again like Tinie Tempah takes up most of the room on the cover this could represent that she is also very confident and bold. There is also direct address between the artist and the person looking at the cover this draws them in. This could also show that she is very confident which is a convention of a Hip-Hop artist. The colours which are used on this album cover are very dark which gives a mystical feeling towards the song and the artist. The type of font used is very small at the bottom this could because they want you to focus all of your attention onto the face of Rihanna I think this is because she is a very well known artist so just her face would draw people in if they haven't seen the image before
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